Auerbacher Weg 5 | 08209 Auerbach – Reumtengrün

Founded

1951

Milestones

1990 Reprivatisation | 2000 Third expansion of production facility, expansion of machinery | 2008 First place design award stickstich 008 - snowball tip | 2013 Expansion of machinery | 2023 Generational change in management

Management

Kati and Kay Reuter

Location(s)

Auerbach-Reumtengrün

Workplaces

Approx. 20, trainees until 2020: 12

Product range

Home textiles (window decorations, table linen, accessories), embroidered fabrics for women’s wear, all-over embroidery, historical replicas, large-scale wall coverings, customised production to customer order

Research focus

highSTICK plus, medical technology, sensor technology, electrical conductivity

Company philosophy

“Looking to the future while preserving tradition – for us, people and their individual needs – take centre stage. We create personalised living spaces with creative design and elegant filigree classics. Our high-quality products, manufactured in Germany under the Plauener Spitze® brand name, stand for quality, sustainability and fair conditions. We work flexibly and precisely to fulfil our customers’ wishes: Our claim – your satisfaction.”
 

Photos: by www.marcografie.de

For W. Reuter & Sohn Spitzen und Stickereien GmbH, people and their individual living ambience take centre stage. The high-quality products are manufactured exclusively in Germany under the Plauener Spitze® brand name with love and a great deal of manual labour. The focus is always on short distances in the supply chain and fair conditions for people and nature. Continuous investment in the latest generation of technology enables production at the highest level. In addition to innovation, tradition also plays an important role in the family business: In January 2023, Kati and Kay Reuter took over the management from their parents in the third generation.