GERMENS artfashion | Markeking GmbH
Oberfrohnaer Straße 30 | 09117 Chemnitz
Founded
2010
Milestones
2013 First products and pop-up store in Chemnitz | 2014 Foundation of Kozik & König GmbH and launch of the online shop | 2015 Opening of the store in Rabenstein, Chemnitz | 2016 Change of name to Markeking GmbH | 2017 Introduction of sustainable production after receipt of order to minimise overproduction and waste of resources | 2020 Expansion of the product range to include blouses and T-shirts for women and men | 2024 Opening of the second stationary shop in the Hotel Chemnitzer Hof
Owner/management/leadership
Managing partner: René König
Location(s)
Chemnitz
Workplaces
6 jobs, including 2 apprenticeships/internships in the areas of fashion design and e-commerce
Production/research focus, product range
Focus on sustainable fashion production, customised artist designs and high-quality materials. Product range includes shirts, blouses, T-shirts and accessories, which are produced in limited editions. Special emphasis is placed on regional fabric production and precise workmanship in Europe.
Company philosophy
“GERMENS combines art and fashion in sustainable, wearable designs that express the individual style and exclusivity of their wearers.”
WEARABLE ARTWORKS
GERMENS stands for exclusive fashion that combines art and textile design in a unique way. The Chemnitz-based label creates wearable works of art that are characterised by unusual patterns and high-quality cotton fabrics. The limited editions and made-to-order production make each item of clothing a statement of individual style and quality. Sustainability is just as important: all fabrics are produced in Saxony and the garments are made in a family business in Poland. GERMENS is more than just fashion – it is a haptic experience that conveys the value of textiles to the wearer and embodies the spirit of ‘Textile? Future!’.