Head office at Mauersbergerstraße 5 | 09117 Chemnitz

Founded

1993 in Mittelbach (today Chemnitz) by the business economist Wolfgang Jassner in the buildings of the former VEB Trikotex

Milestones

1998 Mir mission – the company equips cosmonauts on the Mir space station with ‘Your Dynamic Underwear’. | 2006 Opening of the first outlet at the Zweibrücken site | 2007 Scrapping bonus for underwear – Mrs Merkel and other politicians in designer underwear as an eye-catching motif for the campaign, in which over 120 retailers take part. | 2014 Sochi – the dream of the Olympics: Tongan luger Bruno Banani finishes 32nd at the Winter Olympics. | 2019 Free State of Mind bruno banani – a virtual state with its own humorous constitution that allows people to participate in environmental and animal protection

Owner/management/leadership

GmbH with 3 managing directors: Wolfgang Jassner, Jan Jassner and José Borge

Location(s)

13 outlets spread across locations in Germany, France, Austria and Italy

Jobs/apprenticeships

Approx. 100 employees

Production/research focus, product range

Core business: men’s and women’s underwear and swimwear, licences in the fashion, fragrance, eyewear, leather goods and home textiles sectors, among others

Company philosophy

“We are the sexy, humorous designer brand that everyone can afford.”

bruno banani symbolises the transformation of the textile industry and combines traditional craftsmanship with contemporary fashion. The brand combines functional textiles with modern, often avant-garde design and is known for its high-quality materials and innovative processing techniques. This makes the importance of design and innovation in modern textile production tangible. As a textile region rich in tradition, Chemnitz offers the perfect context to show the development from mass-produced goods to ‘sexy’ premium products.